When it comes to helping customers develop innovations on their own initiative, our innovation expert Julia Achatz keeps a saying by John Cleese in mind “Creativity is not a talent, it’s a way of operating”. As a trained innovation manager, she brings in-depth methodological knowledge to projects, thereby assisting companies in the development and implementation of new products and services. Her enthusiasm for the topic of Design Thinking means that clients and their needs consistently remain the central focus. Her creativity, energy and motivation combined with professionalism and specialist expertise make working with her a real experience. With Julia Achatz, companies embark on a journey of discovery into the world of their customers in order to understand how they can enthuse their customers in future too, thereby ensuring successful further development. Passing on her knowledge and experience to others – in academic environments as well as in-house innovation training and seminars – is a true passion of hers.