There are no standard solutions for standard problems. Even though you learn from previous projects, clients and markets, each client question is unique and should be treated that way. After graduating in Strategic Marketing Management at the Erasmus University in Rotterdam, Erik started working for a boutique marketing consultancy firm with a client portfolio consisting of large multinational companies. This allowed me to fulfill my curiosity and ambition to work in an international environment on a broad range of issues in a diverse set of markets. Erik always starts projects with an outside-in orientation, and he is able to quickly determine the core issues. His aim is to solve these issues together with the client and to report the results in a visual and fact-based report.